Adeir Rampazzo

Art Director | Creative Director

Communication and Marketing Consultant São Paulo, SP

Professional Profile

Creative professional with a consolidated career during the golden decades of Brazilian advertising.

Worked as Art Director and Creative Director at some of the world's most prestigious agencies (DPZ, Leo Burnett,

J.W. Thompson, Ogilvy). Pioneer in introducing digital tools into the creative process in Brazil and creator of successful intellectual properties in the children's and educational segments.

Professional Experience

Consulting and Current Projects - Owner Director - Creative and Consulting Office

Involvement in branding, advertising, and marketing strategy projects.

Work at Advertising Agencies (1973 - Present)

Experience at leading national and international agencies, including:

São Paulo: McCann Erickson, ALMAP, Norton, Cosi Jarbas (where he started as Art Director in 1973), J.W.Thompson, Leo Burnett, DPZ, Standard Ogilvy & Mather, Talent, Fischer & Justus and DM9.

Rio de Janeiro: MPM (1982–1989).

Production and Technology

No Limits: Partner and owner of a company focused on computer graphics for commercial production.

Espiral Filmes: Art direction for advertising films.

Merit Comunicação: Creative Director.

Intellectual Property and Character Creation Turma do Orelhinha. Creator and owner of the brand, focused onthe children's audience.

Publication: Comic strips and activities published in more than 24 Brazilian newspapers.

Characters: Orelhinha (11-year-old boy, red t-shirt) and his golden dog, Cosquinha.

Licensing: Development of a wide range of products (toys, school supplies, apparel, and editorial).

O Poder das Emoções (The Power of Emotions) (www.opoderdasemocoes.com.br)

Multiplatform project aimed at children's emotional development.

Educational content for parents and teachers through games, comic strips, and playful activities, including "Turma das Emoções" (The Emotions Gang).

Digital Pioneering: Responsible for introducing the use of computers in agency creative departments in Brazil (MPM Rio, 1983).

Education: Professor of Art Direction at PUC-Rio (1988–1989).

Publications: Author of the book on Typography (1985) and producer of the first video documentary on Art Direction in Brazil (1987).

Curatorship: Layout of the 1st and 15th yearbooks of the São Paulo Creative Club (CCSP).Associations and Memberships

São Paulo Creative Club (CCSP)

Brazilian Art Directors Club

TDC - Type Directors Club (New York)

ADC - Art Directors Club (New York)

Main Awards

Clio Awards (New York)

Professional of the Year (Rede Globo)

15 Awards from the São Paulo Creative Club

Colunistas Awards (Regional and National)

New York Festival / London Festival

FIAP (Ibero-American Advertising Festival)

Grand Prix in several categories (Cinema and Promotional Material) at the MPM Creative Festivals.

Shortlist Cannes Lions (Press & Poster).

Presence in International Publications (Portfolio)

Works published in yearbooks of global graphic excellence:

Europe: Graphis (Design and Poster), Archive (Germany), Novum Gebrausch Graphic (Germany), Modern Publicity (England), World Advertising Review (England).

USA: Communication Arts,

Advertising Age, Print (Special Issue on Brazil), Art Directors Club Annual.

Launch of "Playing with Emotion" magazine - 1993

The magazine was a pioneer in addressing the emotional side of children, offering simple symbols and accessible language with the characters from Turma do Orelhinha. The magazine had national distribution.

Text from "Playing with Emotion" magazine

Text by Psychologist Wagner Vidille on the importance of naming emotions to better understand them.

Symbols of emotions

The activities featured emotion balloons for the child to play and learn with cheerful illustrations of their daily life topics.

The Power of Emotions Website - 2004

On Children's Day, October 12, 2004, the website The Power of Emotions was launched, featuring a wide variety of activities starring the eight characters from Turma do Orelhinha. The website was born with a pioneering proposal: to help children understand and name what they feel in a light and accessible way. Its homepage brings together characters, activities, games, and educational content that transform the emotional universe into something familiar, playful, and welcoming — a space where feeling is allowed, learning is natural, and every emotion finds its place.

Registration of the characters from the "É" Gang at the School of Fine Arts, from 2007.

Symbols of emotions created in 2007

In this 2007 activity, Rampazzo sketches two children, the heart and brain control center, and in the following figure, all emotions are represented by symbols, facilitating the comprehension of feelings.

Here, he already presents 12 of the emotions he was working with at the time.

The Emotion "Fear" page of the É gang

"Fear" emotion page of Turma do É on opoderdasemocoes.com.br website

The power of emotions in focus

Google searches reveal the reach of The Power of Emotions, broadening access to its content and bringing emotional knowledge to more and more children and educators.

FOLHIX - Newspaper made for and distributed to parents of Colégio Madre Alix - 2013

Between 2011 and 2015, third-grade students at Colégio Madre Alix experienced emotional education classes, exploring feelings, thoughts, and behaviors in a playful and conscious way.

The activities were developed with the support of content from the website www.opoderdasemoções.com.br, stimulating self-knowledge, empathy, and emotional intelligence from childhood.

Adeir Rampazzo and students

Adeir Rampazzo shares the "Turma do Orelhinha" (Little Ear Gang) with students from Colégio Madre Alix, in a meeting of listening, imagination, and discovery of emotions.

Facing Shame - 2011

Students interact with the character Shame, discovering that feeling this way is natural — and that, little by little, it is possible to understand, embrace, and express oneself with more confidence.

Learning Emotions in the Classroom

Students explore the interactive whiteboard with the website The Power of Emotions, discovering characters and learning, together, to recognize and name what they feel.

Tribute from a student

Student's work honoring the author for the lessons on emotions. A gratification and recognition from the child who understood how to recognize and process their emotions.